Why video is important in a businesses marketing plan?
  • A video in Google’s index is 53 times more likely to appear on first page search results according to Forrester Research.
  • People who view a Web video are 64% more likely to purchase than those who don’t according to Comscore.
  • According to Internet Retailer, 52% of consumers say that watching product videos makes them more confident in their online purchase decisions.
  • 1 Minute of video is worth 1.8 million words, according to Dr. James McQuivey of Forrester Research.
  • According to research recently featured in eMarketer, 52% of marketing professionals worldwide call out video as the type of content with the highest ROI. Video as a content strategy generates greater returns than pictures, infographics, and even whitepapers.
  • Website visitors who view product videos are 85% more likely to buy than visitors who do not (Forrester Research).
  • 73% of clients say they are more likely to list with an agent who offers video, yet only 12% of Realtors are using video (ReelMarketer, 2012)